Catarina Rodrigues, 1988 My career is characterized by the multidisciplinary context of creative practice – from creative direction, to branding, to strategy, to team and project leadership. I develop processes with clients and creatives in which the methodology and critical strategy stand out and become the highlights of their development. I have a strong experiencein health communication. A subject of great importance in the most recent years of my career – the portfolio can be consulted here. Degree in Graphic Design and Advertising (ESMAD) I am continually acquiring creative and problem-solving skills – Design Thinking (ESAD), Digital Brand Management (EDIT) and more recently Design Bits and Basics of Service Design (AALTO University).
Current
studium . creative studio 2019 — present
⋅ Responsible for the creative processes development of studium . creative studio .
⋅ Dedicated to communication design projects – digital and print -, art direction, architecture and product design.
⋅ Focused on leading multidisciplinary teams, as well as manage project and clients.
. Responsible for the studio creative, processual and strategic approach, like in communication trends, visual language, style and the positioning with clients and peers.
. Proximity relation with the inherent to creative development bureaucratic processes.
. Direção de projetos com relação direta com diferentes equipas técnicas, criativas ou institucionais — liderança, controlo, definição de agentes de comunicação entre outras funções associadas ao cargo.
AMMP Brand & Management Agency 2014 – present ⋅ Responsible for developing AMMP Brand & Management Agency ‘s brand processes. ⋅ Dedicated to naming (POPKISS, WNDER, DOMODOMO), creative strategy, brand direction and management, communication and project planning. ⋅ Focused on the activation of the different agents (from the client to the creative teams). . A close relationship with the client’s business strategies as well as constant analysis and improvement of their brand. → know more
Experience
studium . creative studio 2014 — present ⋅ Responsible for developing concepts and visual trends, implemented in multidisciplinary and interdepartmental projects, namely at the intersection of communication design and architecture, through visual identities, signage, communication design, among others. → know more
MONSTRUKTOR, the author 2014 – present ⋅ Curator, editor and art director for the author Sérgio Miguel Magalhães. ⋅ Responsible for the compendium of the author’s writings, 04 books: Future blue – 2022, Hórus publishing house #The last 140 characters, vol.3 – 2014 #QOTD + #No longer QOTD, vol. 2 – 2013 #QOTD, vol.1 – 2013 → learn more
Blog awcat 2013 – present ⋅ Personal interpretation of what surrounds me, in short essays eager for awareness and criticism, reflecting my personal and professional position. ⋅ Author of short texts and considerations on a wide range of topics. → know more
PT Made 2014 – present ⋅ Creator in the brand dedicated to product design studium . creative studio . → learn more
Patron
Guidance of curricular internships at Escola Secundária Artística Soares dos Reis 2018 – 2020 ⋅ Responsible for guiding and integrating students into methodological processes and stages of creation and decision-making, through a short-term experience at the studium . creative studio .
Communication designer
metroquadrado2012– 2013 ⋅ Graphic designer integrated into multidisciplinary projects with a wide range of themes and clients. . Focused on visual identity, editorial, communication design, web design, architecture and other projects. → know more
KMS Team 2010 – 2010 (Munich, Germany) ⋅ Integrated graphic designer in different communication design projects for clients such as Vodafone and MAN trucks. → Learn more
Communication designer
Nido Magazine 2010 – 2010 (Munich, Germany) ⋅ Graphic and editorial designer, dedicated to the layout of the various editions of the German magazine Nido Magazine, from the Stern group.
Trainning
Aalto University2024 ⋅ Course on service design and the relationship between design, the designer and the user.
Aalto University2024 ⋅ Course dedicated to a broad knowledge of design as a discipline. . Research into sustainability, collaboration, innovation and management, among others.
EDIT . Disruptive digital education
2023 ⋅ Brand management, brand position, identity & equity, trends and consumer knowledge in digital channels, management in the digital world.
CRIAP Institute2022 – 2022 ⋅ Presentation techniques, teaching resources, public speaking and other skills.
Short term courses
2021 – present⋅ Art direction for creative visual branding / Creative writing: bringing your story to life / Storytelling for brands / Fundamentals of memorable brand naming / Worldbuilding: Discover the fantasy narrative / Analog data visualization for storytelling / Copywriting: principles of writing for advertising / Daily sketch
Key School2019 – 2019 ⋅ Team management techniques, criteria and forms of leadership, among other topics.
ESEIG2006 – 2009 ⋅ Course focused on the practical and theoretical nature of graphic design.
Special projects
Health and interior architecture portfolio. Applications for the Porto Design Biennale 2021, Batalha Cinema Center, IABR , Agenda Porto and also the case study for the Clube Criativos de Portugal .
Awards
2023. Winner of the competition – Archetype 2023: INNOVATION award – promoted by the Order of Architects (OASRN) and N41º . Winner of the competition – Archetype 2023: MASTER award – promoted by the Order of Architects (OASRN) and N41º 2019 ⋅ Winner of the competition – Competition of Ideas: Exhibition and Mobile Projector – promoted by Visual Spaces of Change (VSC U. Porto – CCRE-CEAU/FAUP)
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Exhibitions
2019. Design Systems – promoted by Porto Design Biennaleas part of the 03 workshops in which I took part (Impossible Methods – Luiza Prado and Pedro Oliveira, News That Will Change the World – Belle Phromchanya, Means of Production – Ruben Pater). . Creative installations inserted in the urban fabric of great flow, such as Porto’s metro stations. ⋅ Portographic – created and promoted by studium . creative studio , in a critique of 2019’s Porto. . Art direction, curation and visual communication content production, exhibition and media implementation. .
Coordenação da equipa de design de comunicação. 2018⋅ The UNbuilt Series — criada e promovida pelo studium . creative studio , as part of the selection for the month of architecture of the Order of Architects of the northern regional section. . Art direction, curation and visual communication content production, exhibition and media implementation.
. Communication design team coordination.
Editions/books
⋅ Co-author of the Monograph The Narrative of the Journey on the occasion of the 20th anniversary of the studium . creative studio . . Co-autora do Sistema Metodológico com Sérgio Miguel Magalhães ⋅ Participation in the book Modes of Criticism #05 about Porto Design Biennale 2019 — Francisco Laranjo’s edition.
Conferences and webinars
⋅ Porto Design Biennale → 2019 and 2021 edition with Design Systems and Captivating fibersphere workshops
⋅ International Assembly Festival (INTL)→ Edition 2023 with Mirko Borsche, Can Yang, Patrick Thomas, Shivani Parasnis, DesignStudio, Annie Atkins, Zhongkai Li, Porto Rocha, Ruben Pater, Neo Neo
⋅ Future London Academy
→ Design Leadership Series with Justine Lançon from Mejuri, Fede Garcia from BCW, Josh W Higgin from Atlassian, Kate Stanners from Saatchi & Saatchi and Tiffany Rolfe from R/GA
→ Branding in the Era of the Goldfish with Asa Cook from Intertype Studio
→ Why Creative Leaders Make Great Business Leaders with Huge Inc
→ Mirko Borsche
→ Branding Process: From an Initial Concept to a Refined Direction with Robyn Butler and Campbell Butler from Lovework Studio
→ Building Better Design Teams with Marc Maleh and Matt Hexemer from HUGE
→ How to Create Strong Brands with Ekaterina Solomeina
→ How to be More Creative with Thierry Brunfaut from Base Design
. Clube da Criatividade de Portugal
→ Masterclass – Estratégia: da Criação do Negócio à Marca with Joana Sepúlveda
→ Masterclass – Digital Acceleration with Pedro Patrício
⋅ Colectivos PLÁKA
The time(s) of Contemporaneity I / Politics of Survival / To School Out of School / The time(s) of Contemporaneity II / Práticas Pós-Nostálgicas / Love and Garbage / Desejos Compulsivos
. Futuress
→ An Anti-colonial History of Colors with Luiza Prado
→ Decolonizing Typography with Aasawari Kulkarni and Naïma Ben Ayed
⋅ Anton Vidolke
Citizens of the cosmos⋅ Forward Festival Munich 2021⋅ Future Forum
⋅ Arcada 2019
The future of design⋅ Doors of Time Paredes de Coura Traditional architecture⋅ AGI Open